Corporate Climate Change Programs Getting It Right
With a glut of corporate marketing campaigns claiming to combat climate change while still peddling product, some are thinly green-washed greed – while others seem to genuinely “get it.”
Focused on promoting cycling for short trips, Clif Bar’s 2-Mile Challenge program fits into the latter category. It offers practical tools people can use to map their neighbourhoods, and check out their bike commuting options.
Clif Bar founder Gary Erickson explains: “Forty per cent of urban trips in the United States are two miles or less, but people use their cars nearly 90 per cent of the time for those short jaunts. If we rode bikes for those two-mile trips, we’d get in shape, unclog our roads and spare the planet from millions of tons of car-belching carbon emissions.” Go Gary!
The 2-Mile Challenge is going on the road with about 15 stops this fall in a biodiesel bus loaded with interactive exhibits, videos, commuter bicycles, and accessories. The displays are designed to showcase the benefits and ease of selecting bikes over cars for short trips.
For lots more information and a list of tour dates visit www.2milechallenge.com
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