Cycling Advocates Get Big Donation From Trek Bikes
Two cycling advocacy organizations will soon benefit from large donations from Trek, the US bicycle manufacturing company.
As part of Trek’s “One World, Two Wheels” campaign, over the next three years Trek will donate $1 to the League of American Bicyclists’ “Bicycle Friendly Community” (BFC) program for every Trek helmet sold in the U.S., for a total three-year commitment of $1,000,000.
Trek will also donate $10 to the International Mountain Bicycling Association (IMBA) for every full suspension Trek and Gary Fisher mountain bike it sells, for a total three-year commitment of $600,000. IMBA will use this donation to fund its Trail Solutions Services.
The Bicycle Friendly Community program is an awards program that recognizes municipalities that actively support bicycling. Designations have been awarded to 63 cities and counties in the US. BFC will use the Trek donation to promote the program so it becomes a mainstream element of city planning. They will also award technical grants to communities to bring in expert bicycle planners, engineers, and educators to help transform their community; launch a Bicycle Friendly States “scorecard” to inspire states to embrace the bicycle as a critical transportation alternative; and present two Mayor Mobile Forums to show mayors around the USA what a Bicycle Friendly Community looks and feels like.
The IMBA promotes low-impact riding, and organizes volunteer trailwork and cooperation among different trail user groups. Their Trail Solutions program provides fee-based services that range from trail planning, design and construction to education and dispute resolution.
To learn more:
Bicycle Friendly Communities: http://www.bicyclefriendlycommunity.org/
International Mountain Bicycling Association: http://www.imba.com/
Trek Bikes http://www.trek.com/
League of American Bicyclists: http://www.bikeleague.org/
