Momentum presents an urban cycling fashion show... at Interbike!

September 01, 2008

Momentum Magazine is going to Interbike.....with style.

On Tuesday, August 19 Rich Kelly, Marketing Director of Interbike called Momentum, inviting us to put on a fashion show at Interbike. Of course we said yes!

What a fantastic opportunity for Momentum to show the North American bike industry and invited media that fashion + style + bikes go hand in hand. We've been slaving away in our office (CIC) for years, realizing that the time for urban cycling style to take the spotlight was coming - real people, real clothes, riding bikes - and well, now it's here.

Help Momentum get to Interbike!

Michelle Candido, Bikeosphere, Photo by Rueben Walker

Interbike + Momentum Magazine present the "Urban Legend" Art + Fashion Show, Thursday, Sept 25 @ 5pm in the Venetian Ballroom G, Sands Conference Centre, Las Vegas, NV

Here is the call out that Neilson Media sent to all Interbike exhibitors late last week:

Bikes, Art and Fashion in motion. A self propelled cycling art and fashion show that brings the cutting edge of urban bicycle culture to life. Cycling for transportation is one of the hottest sectors in the bike industry today. A change is happening on the streets and people are integrating bikes into their everyday lives. Urban Legend is about expanding our perceptions of what it looks like to ride a bike. Immerse yourself in the trends of the urban cycling category and join us for a unique preview of the latest products designed for practical cycling style and function. Witness the evolution of urban transport, enjoy a cold beer, some dj-spun tunes and take in art inspired by a passion for bicycles. This fashion show will highlight a range of stylish, smart, sexy and professional looks that fit into everyday life and work great on a bike.

“The urban cycling market is different than the ‘Ricky Racer’ crowd - the typical lycra scene is not exactly what appeals to the urban rider. The Urban Legend fashion show highlights the more accurate wants and needs of the urban cyclist and helps spotlight ideas to help retailers provide those items to the urban riders who are walking into their stores.” - Tim Jackson, Brand Manager, Masi Bicycles

Thanks Tim for putting in a good word for us and for sending the video of our fashion show to Rich!

For all those who have not yet watched the video that helped us get the invite you can view it here: http://www.momentumplanet.com/blog/tania-lo/bikosphere-2008-recap