Fashion

Ecopurna Debuts at Interbike Fashion Show
Ecopurna is a new clothing company that focuses on three things: environment, performance, and style. Ecopurna's first product line features urban bike-appropriate jackets that are water repellent with a bit of stretch. To ensure the highest environmental standards, Ecopurna employs environment, health and safety auditors throughout the entire manufacturing process from raw materials (pop bottles from landfills) to finished product (clothing you love!). www.ecopurna.com [more...]

Momentum does not operate with a big budget, so in order to present a fashion show at this year's Interbike, we enlisted the help of all our friends in bike-land. We are so grateful for the donations people made to help us offset our costs. Thanks to Scott Hawthorn, Sillysoft, Dave Smulders, Philip Merikle, Katherine Teng, and Sheila Moon Athletic Apparel (www.sheilamoon.com), all of whom donated $100 or more. Thanks to each and every person who made a donation. It made a big difference to us - and it encouraged us to have your support. [more...]

On September 25 in the Venetian Ballroom in Las Vegas, NV at Interbike, North America's biggest bike industry trade show, momentum presented a cycling-lifestyle inspired fashion show. [more...]

When I volunteered last-minute to model urban cycling wear during the Interbike 2008 Urban Legend Fashion & Art Show, I didn't realize how much Momentum had reinvented the fashion show wheel.
The show was completely fresh from its format to its philosophy. Models wearing fashionable and bike-able outfits toured a circular, ramped runway with hip bikes ranging from electric to stone-age inspired, from foldable to recumbent. This show was about having fun and being confident, unlike most modelling gigs that demand you adopt the personality of a hanger. The congeniality of the predominantly Canadian modelling and styling team made this show as much fun backstage as it was on the runway. Ron Sutphin, along with several other super-friendly bike technicians from United Bicycle Institute, stayed backstage before and during the show to make sure the models' bikes fit their heights, accommodated their outfits, and were poised for riding. [more...]

We arrive at dinner parties slightly sweaty, cheeks aglow, or show up for job interviews towing a helmet and backpack. We are notorious for dishevelled hair and scraped shoes. Cycling is great for our earth, our health, our wallets, and our happiness, but leaves us looking - well... like we've been cycling. [more...]

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But there is no need to accept a slightly scruffy fate; some inventive tips from hairdressers, clothing designers, and bike commuters mean we can all look presentable - even gorgeous - post-ride. [more...]

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I resign myself to putting my hair in a ponytail so I plan ahead and bring a cute headband along!
Leigh Bryant, Vancouver [more...]

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