Fashion
Michael Tomchin, Sarina Tomchin and Leonard Greis (with mascot Milo) of Apres Velo.
News: Wild and Crazy T-shirts from Down Under
By Elizabeth Godley
Sarena Tomchin’s off-center, anarchic humor has found the perfect outlet – the Sydney, Australia-based artist channels her wicked wit into slogans for a line of cycling T-shirts produced by Après Velo, a small but growing company headed by Tomchin, her husband Michael Tomchin and Leonard Greis.
Made of high-quality, ultra-soft cotton, each T-shirt radiates a hand-crafted look. Indeed, a label attached to each shirt advises that “irregular stitching is not faulty … it is part of our ‘Grand Plan’,” and any imperfections in color, finish and stitching are deliberate and achieved by elaborate methods of pigment dying.
For example, a women’s shirt silkscreened with the words “Bicycle Chic” and adorned with a red and pink image of a women’s bike, features red-and-white detailing around the short-sleeve cuffs and V-neck, and the hem is scooped to flatter the female form.
Thank you to our generous sponsors
Ecopurna Debuts at Interbike Fashion Show
Ecopurna is a new clothing company that focuses on three things: environment, performance, and style. Ecopurna's first product line features urban bike-appropriate jackets that are water repellent with a bit of stretch. To ensure the highest environmental standards, Ecopurna employs environment, health and safety auditors throughout the entire manufacturing process from raw materials (pop bottles from landfills) to finished product (clothing you love!). www.ecopurna.com
Momentum Rocks the Runway at Interbike
On September 25 in the Venetian Ballroom in Las Vegas, NV at Interbike, North America's biggest bike industry trade show, momentum presented a cycling-lifestyle inspired fashion show.
Your Guide to Post-Ride Polish
We arrive at dinner parties slightly sweaty, cheeks aglow, or show up for job interviews towing a helmet and backpack. We are notorious for dishevelled hair and scraped shoes. Cycling is great for our earth, our health, our wallets, and our happiness, but leaves us looking - well... like we've been cycling.
But there is no need to accept a slightly scruffy fate; some inventive tips from hairdressers, clothing designers, and bike commuters mean we can all look presentable - even gorgeous - post-ride.
I resign myself to putting my hair in a ponytail so I plan ahead and bring a cute headband along!
—Leigh Bryant, Vancouver.
Bikeosphere 2008 recap
Bikeosphere July 18 2008 in Vancouver Canada
Video production by Demalagatio
If you have trouble viewing it in the viewer above you can also go to one of the following links:
http://blip.tv/file/1102563
http://www.youtube.com/watch?v=edoqyU-bOgo
Momentum Magazine’s Bikeosphere
Art & Fashion Show
July 18, 2008
In order or appearance:
Michelle
Fumblin’ Foe Ruffle Blouse (Scout)
Fluevog black operettas
Nutcase Dot Helmet
Electra Mixte bike (Mighty Riders)
Jackie
Swrve cotton HB knickers (On the Rivet)
Pascale Mark vest
Sweet Soul Designs blouse (Scout)
Fluevog Bass Minstrel red flats
Erin Templeton red bag
Blue Electra Amsterdam bike
Jesse
Swrve cotton riding jeans
