interbike

On September 25 in the Venetian Ballroom in Las Vegas, NV at Interbike, North America's biggest bike industry trade show, momentum presented a cycling-lifestyle inspired fashion show. [more...]

When I volunteered last-minute to model urban cycling wear during the Interbike 2008 Urban Legend Fashion & Art Show, I didn't realize how much Momentum had reinvented the fashion show wheel.
The show was completely fresh from its format to its philosophy. Models wearing fashionable and bike-able outfits toured a circular, ramped runway with hip bikes ranging from electric to stone-age inspired, from foldable to recumbent. This show was about having fun and being confident, unlike most modelling gigs that demand you adopt the personality of a hanger. The congeniality of the predominantly Canadian modelling and styling team made this show as much fun backstage as it was on the runway. Ron Sutphin, along with several other super-friendly bike technicians from United Bicycle Institute, stayed backstage before and during the show to make sure the models' bikes fit their heights, accommodated their outfits, and were poised for riding. [more...]